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About Auto & General
Southeast Asia

About Us

Auto & General Southeast Asia (SEA) is part of a global network of businesses, which has​​​ over 50 years global experience in underwriting, distributing and administering a variety of insurance products. ​Our ​​​​global network​​​ presently carries ​out ​​​ insurance and online comparison related businesses in South Africa, United Kingdom, Australia, France, Singapore and China.

For further information on the Auto & General SEA businesses, please refer below.

Our Southeast Asia Brands

Budget Direct Insurance is a personal lines insurer that makes it easy for Singaporeans to access quality cover at cheaper prices. Budget Direct Insurance uses many strategies to keep prices low including cutting out the middleman.

With diverse experience gained from working in more than 15 countries, the Budget Direct Insurance team is committed to providing ‘best-in-class’ customer service and quality cover at cheaper prices.

Launched in October 2016, the insurance is underwritten by Auto & General Insurance (Singapore) Pte. Limited, trading as Budget Direct Insurance.

Auto & General Insurance (Singapore) Pte. Limited is licensed by the Monetary Authority of Singapore.

For further information, please visit: https://www.budgetdirect.com.sg.

Direct Asia Insurance launched in Singapore in 2010 with a goal of changing the face of insurance in Asia, the business was acquired by Auto & General (SEA) Holdings Pte Limited (Auto & General) as of August 2025.

Direct Asia Insurance (Singapore) Pte. Ltd is regulated and licensed by the Monetary Authority of Singapore (“MAS”). We are bound by the regulations and requirements of MAS for insurers.

For further information, please visit:  https://www.directasia.com.